The Idea is Everything; Does it Really Matter Where it Comes From?
From day one I wanted to be an Art Director. In 1976, having just completed my Advertising and Design degree at Manchester Polytechnic, I made the leap into London armed with an A to Z Street-finder and a long list of agency phone numbers. It was easy to get in front of creative directors back in those days, you just called up and made an appointment. They were always keen to see students. I had a book full of fresh ideas – rough Magic Marker stuff – and the majority of agenc